Description

In a professional context it often happens that private or corporate clients corder a publication to be made and presented with the actual content still not being ready. Think of a news blog that’s filled with content hourly on the day of going live. However, reviewers tend to be distracted by comprehensible content, say, a random text copied from a newspaper or the internet. The are likely to focus on the text, disregarding the layout and its elements. Besides, random text risks to be unintendedly humorous or offensive, an unacceptable risk in corporate environments and its many variants have been employed since the early 1960ies.

Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a passage, and going through the cites of the word in classical literature, discovered the undoubtable source. It omes from sections 1.10.32 and 1.10.33 of «de Finibus Bonorum et Malorum» (The Extremes of Good and Evil) by Cicero, written. This book is a treatise on the theory of ethics, very popular during the Renaissance.